Tabloid vs Broadsheet

Tabloid

• Large images

• Soft news (celeb gossip, sport, TV, Royal Family, holidays)

• Dramatic news - to create panic

• Short articles - not much text

• Low register language (simple words, easy to read)

• Stereotypes

• Lots of adverts (aimed at target audience)

• C2, D & E demographic - lower social grouping

• Sans serif - large font, bold, caps lock

• Bright colours

• One huge lead article on front page

• Puns and jokes

• Gimmicks (competitions, phone ins etc.)

• Colours used to represent parties/political views

Broadsheet

• Serif - smaller font

• Text in columns

• High register language (formal)

• Lots of content (articles)

• Long articles (more depth)

• Fewer pictures

• Plain front page (lacks colour)

• Content is political, serious and intellectual

• Facts and figures give articles a well-researched and trustworthy tone

• Colours used to represent parties/political views

• Separate insert for soft news

• ABC1 demographic - higher social grouping