Tabloid
Large images
Soft news (celeb gossip, sport, TV, Royal Family, holidays)
Dramatic news - to create panic
Short articles - not much text
Low register language (simple words, easy to read)
Stereotypes
Lots of adverts (aimed at target audience)
C2, D & E demographic - lower social grouping
Sans serif - large font, bold, caps lock
Bright colours
One huge lead article on front page
Puns and jokes
Gimmicks (competitions, phone ins etc.)
Colours used to represent parties/political views
Broadsheet
Serif - smaller font
Text in columns
High register language (formal)
Lots of content (articles)
Long articles (more depth)
Fewer pictures
Plain front page (lacks colour)
Content is political, serious and intellectual
Facts and figures give articles a well-researched and trustworthy tone
Colours used to represent parties/political views
Separate insert for soft news
ABC1 demographic - higher social grouping
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